As a club owner, you already know the importance of your VIPs. They bring in the majority of the revenue and are the ones you really want to please. With the VIP Texts program, you can build a list of all those customers and have permission to send them text messages.
There is no limit to what you can do with VIP Texts to ensure that you have customers when you want them. You can offer your list special access by showing their text messages, or anything other promotion. The text messages are not displayed anywhere publicly and are kept to the members of your list.